Campaign operations, built for practice
Makona is a campaign-operations environment you can run in your browser. Plan media, specify creative, prepare activation, review readiness and reconcile spend—starting with fictional campaign data.
Local, browser-based. No client data required.
One fictional campaign, followed end to end
Most training teaches these as separate topics. In practice, a decision made in Intake can surface again during Finance. Makona keeps the thread connected.
Five parts, one path. Explore the thinking, understand the work, rehearse a decision, then use Makona. Tools help with a single task along the way.
Real operational detail
Makona’s Spec Library moves from provider to format to requirement set to campaign deliverables. Production tracks what was received, reviewed and approved for each item.
See the Production workflowProvider → Format → Requirements → Deliverables
Other card and shared deliverables follow the same recorded requirements.
Practice
Open a fictional campaign in Makona and review the creative deliverables in their operational context.
View practice workspacesLearn → Practice → Review evidence → Assess (coming soon) → Apply
Field notes
Watching my second grader support a reading response with textual evidence reminded me of a habit I brought from literacy education into campaign reporting: keep every summary connected to its source.
I built an Excel system that turns programmatic orders into validated campaign builds, supports bulk or manual trafficking, standardizes reporting, and surfaces pacing and QA issues before they become operational problems.
Workbooks rarely fail all at once. Broken references, changing sources, duplicated logic, silent errors and manual intervention can slowly kill them. Building Excel like a system makes those failures easier to isolate, diagnose, and repair.
Current product
Open Makona, load a fictional campaign, and follow it from intake to closeout.
Open Makona