Campaign Data Aggregator & Dashboard
Turn campaign reports into one usable dashboard.
Upload Excel or CSV reports from multiple advertising platforms. Map the fields, combine matching campaigns, standardize the data, calculate performance, and build a customizable dashboard.
Your source files are processed locally in your browser.
One connected workflow
From source reports to reusable Master Data.
- 01
Upload
Bring Excel or CSV reports from the platforms you already use.
- 02
Standardize
Map different platform fields into one consistent structure.
- 03
Match
Identify equivalent campaigns across files using your selected key.
- 04
Build Master Data
Create one reusable dataset of standardized reporting rows.
- 05
Analyze
Calculate valid KPIs and generate a customizable dashboard.
- 06
Use it your way
Share a selected snapshot or download Master Data for Excel.
Start with your reports
Upload → Standardize → Master Data → Dashboard
Choose your reports, review the suggested mappings, and decide how campaigns should match. Your source data stays in this tab.
CSV, XLS or XLSX · up to 8 reports and 250,000 rows per analysis. Device memory affects large files.Just need a quick KPI?
Manual KPI Calculator
Calculate CPM, CTR, CPC, CPA, ROAS, frequency, VCR and CPCV from the inputs you have. No report upload is needed.
Inputs
Enter the metrics you have
Results
Available KPIs
Multiple reports in. One Master Dataset out.
Standardize once. Use the output your way.
Source reports
Advertising report.xlsx
Campaign delivery.csv
Creative results.xlsx
Master Data
Canonical fields
Consistent values
Your selected match key
Your next step
Custom dashboard
CSV or Excel export
Selected share snapshot
The dashboard adapts to your data
Useful metrics from the fields you have.
- Spend + Impressions
- → CPM
- Clicks + Impressions
- → CTR
- Spend + Clicks
- → CPC
- Spend + Conversions
- → CPA
- Revenue + Spend
- → ROAS
- Video Starts + Video Completions
- → VCR
- Spend + Video Completions
- → CPCV
Valid inputs and nonzero denominators unlock the related metrics. Mapped Platform, Creative and Market fields enable additional breakdowns. Reach is non-additive; frequency is calculated only when the existing data safeguards allow it.
Prefer working in Excel?
Master Data travels with you.
Download canonical CSV or an XLSX with MASTER_DATA and a schema README. This format is designed for upcoming compatible Arvin Stewart workbook templates. Existing workbooks are not yet certified for automatic compatibility.
Explore Excel workbooks →Clean reporting starts before launch
Consistent names make reporting easier.
A clear campaign naming structure helps identify market and audience, troubleshoot mismatches, combine datasets and automate future QA. Use the Campaign Naming Generator to plan a repeatable convention.
Open Campaign Naming Generator →Private by design
Your reports stay in your browser.
Your source files and raw reports are not uploaded to our servers during normal analysis. Master Data stays in this tab unless you choose to download it to your device.
If you choose to create a shareable dashboard, only the selected dashboard snapshot you preview and approve is uploaded. It does not contain your source files, normalized source rows or mappings.
Usage information and saved preferences
Usage events contain coarse feature information, source/field counts and approximate row-volume ranges. They do not contain filenames, campaign/client values, spend, revenue or Master Data contents. Exact processing counts are shown locally.
Reloading, closing this tab or starting a new analysis discards the active dataset. Saved setups retain mappings and display preferences in this browser. Anonymous share management uses a separate browser-local token; clearing storage can remove that access while expiration still applies.
Just need a quick KPI?
Keep the calculator close.
Calculate CPM, CTR, CPC, CPA, ROAS, VCR and CPCV without uploading a report.